MARIMEKKO - UNIKKO

" If I knew where I was going, I wouldn't be going anywhere." - Armi Ratia

​Marimekko's founder Armi Ratia never wanted a flower pattern. Designer Maija Isola didn't quite agree and in her protest, in 1964 the Unikko print was created. 

"I really don't sell clothes. I sell a way of living. They are designs, not fashions... I sell an idea rather than dresses"
Armi Ratia, founder of Marimekko 1963

Marimekko - @marimekkoaustralia - Golightly Pr - @golightly_pr - @whatwouldsolangewear_ - @jazzdbell